From the Beach to the Runway

When you think of a fashion festival, towering heels and sleek boots might be the first images that come to mind. However, this year, something unexpected happened at the Paypal Melbourne Fashion Festival. Instead of strutting down the runway in stilettos or chunky platforms, models surprisingly rocked the catwalk in none other than Slappa’s Thongs! Furthermore, these beloved arch support thongs stepped into the spotlight, proving that comfort and style can seamlessly go hand in hand.

Renowned Melbourne fashion label Alpha60, models wore Slappa’s Thongs to complement their modern and effortlessly elegant designs, showcasing just how versatile our footwear can be. Kelvin, Alpha60’s Brand & Strategy Manager, praised Slappas for their elevated, yet simple style, saying: “We fell in love with the look of Slappa’s from the start. After featuring them in our e-commerce shoots, we knew they had to be part of our Melbourne Fashion Festival show. The lime green looked so good on the runway!”

Effortless Style from the Ground Up

At Melbourne Fashion Festival, our signature arch-support thongs added a fresh, carefree energy to the event. They served as a reminder that effortless style starts from the ground up—quite literally. It’s not often that footwear can transition so flawlessly from beachwear to high fashion, but Slappa’s Thongs are redefining what it means to be stylish and comfortable.

Originally designed for everyday wear. They’ve since proven that they’re not just for sandy strolls or summer getaways anymore. In fact, with their all-day comfort, lightweight feel, durable toe piece, and a perfect balance of firm yet flexible support, Slappa’s have stepped into the fashion spotlight. Moreover, they’re the kind of thongs you slip into and never want to take off, whether you’re running errands or making a statement on the runway.

Breaking the Mould of Fashion Footwear

Slappa’s Thongs have always been about breaking the mould. We’ve never been content to simply stick to tradition, and this debut at Melbourne Fashion Festival further proves that thongs can be both practical, comfortable, good for your feet and stylish in any context. From the beach to high fashion, Slappas is taking footwear to new places, and we’re thrilled to be on this journey with you.

To Kelvin and the team at Alpha60, we extend our thanks for choosing Slappas as their footwear for the Melbourne Fashion Festival, and to all of our loyal customers, thank you for being part of the Slappas story!

As Kelvin said, “Thongs! I think they are definitely on the up in high fashion trends.” We couldn’t agree more!

Cheers,
Denise
Founder, Slappa’s Thongs
#Aussiedesigned #supportaustralianownedbusinesses

Flip Flops On The Runway

We at Slappa’s Thongs have always felt flip flops were catwalk worthy but this year they were officially debuted on the runway at New York Fashion Week!

Marie Clare stylist Monica Russell predicted in July this year;
“According to our fave street style stars the casual footwear once reserved for the dash from the car to the beach has now made it’s way to the fashion circuit!”

Then just this month InStyle’s Senior Digital Fashion Editor, Isabelle Truman, confirmed it in online article. She wrote; “Despite thongs (flip flops, sandals, slip-ons) being a wardrobe staple Down Under, the humble rubber shoe is often reserved for beach days or quick dashes to the supermarket. But when fashion girls Olivia Palermo and the Olsen Twins were spotted wearing flip flops with every day outfits it was clear a trend was born. Of course it was only a matter of time before thongs would hit the runway with Dion Lee taking it upon himself to ensure an Aussie Designer was first.”

We for one are so excited that our fashion-forward footwear are gracing the feet of celebs.

Recreate The Look

With flip flops having made the successful transition from streets to runway we thought we’d take a closer look at the catwalk models and celebrities who are blazing the path and show you how to recreate their style with clothes and accessories from local and online retailers. Enjoy!

The Look: This gorgeous colour-pop look featuring the former fashion faux pas was shown off at Dion Lee’s New York Fashion Week show, where the designer’s spring/summer 2019 collection was revealed to homegrown attendees such as Bambi Northwood-Blyth and Jess Gomes.

To Recreate: Pair a bright blue jacket like this one from ebay.com.au (great options also available from luulla.com and dhgate.com) with a black leather backpack – we love this one from Kate Spade – and a pair of Black Slappa’s Thongs.

The Look: This is another striking look from Dion Lee who said of the collection; “The Australian lifestyle has always been a strong source of inspiration for me. We integrated such a quintessential Australian footwear style in with the overall collection. They are such an iconic Australian look, we loved being able to include them in our NYFW show.”

To Recreate: You’ll need a classic white summery dress such as this gorgeous Chantilly Dress from ShowPo then add a few elegant jewellery pieces like a bracelet or necklace from The Pearl Galleria. Finish with a pair of White Slappa’s Thongs.

The Look: Straight from the streets of  New York this funky modern animal print look features bold yellow accessories with a subtle splash of colour in the form of a clutch.

To Recreate: Any eye catching animal print will work; we love this stylish Leopard Print Wrap Front Maxi from The Iconic for example, add a pair of yellow sunglasses, a “moc croc” embossed clutch from Pearl Galleria and pop on a pair of Yellow Slappa’s to complete the look.

The Look: We love the way fashionista Hillary Duff pulls off this effortless look while out and about in between filming her latest show. Navy is a popular colour this season; try mixing it up with statement pieces in bold colours like red or yellow.

To Recreate: Find a 3/4 sleeve navy dress you love (this one pictured from The Iconic) then add a black oversize crocodile bag like this one from David Jones. Finish with a pair of Navy Slappa’s.

No matter where you’re headed this Spring/Summer season slip on a pair of Slappa’s and make every street your own personal runway!

And don’t forget all orders over $100 get FREE express post shipping Australia wide.

Thongs on!